AUGMENTED REALITY SEBAGAI MEDIA PEMASARAN DI DEALER AUTO 2000 MADIUN
DOI:
https://doi.org/10.30646/tikomsin.v4i2.264Abstract
Penggunaan teknologi augmented reality sebagai penunjang media penjualan mobil astra toyota agya tentu akan memberikan inovasi didalam bidang pemasaran atau marketing dengan sifat interaktivitasnya. Salah satu cara  yang biasa kita jumpai dalam pemasaran produk mobil hanya menggunakan brosur/leaflet yang diberikan kepada calon pembeli/customer, Sedangkan bila kita menerapkan teknologi AR pada brosur/leaflet terdapat sifat interaktivitas pada aplikasi ini antara lain pengguna bisa melihat model miniature mobil astra toyota agya dengan mode rotasi untuk melihat mobil dari berbagai sudut pandang, melihat informasi berupa spesifikasi, video, melihat interior dan eksterior mobil, dan sebagainya.
Kata kunci: Toyota Agya, Augmented Reality, Brosur
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